Formula 100 proudly partners with an elite team of professional cyclists from diverse disciplines. These athletes play a crucial role in refining our products, providing expert insights and real-world feedback to ensure we deliver the highest-quality bike care solutions. From big mountain freeriding to trials and triathlons, their collective expertise and input drives our innovation efforts, helping us continuously enhance our product lineup and maintain our commitment to excellence in bike care.
PARTNERED WITH PROS
Nicholi Rogatkin is one of the most innovative and decorated riders in freeride and slopestyle history. Known for groundbreaking tricks, including the world’s first 1440 on a bike, Nicholi has solidified his standing as a top competitor. His relentless drive has led him to multiple wins in prestigious competitions like Red Bull Rampage and Crankworx World Tour, including winning the first-ever Triple Crown. He continues to redefine what’s possible on two wheels. Beyond competing, Nicholi is a passionate advocate for the sport, inspiring the next generation of riders and promoting innovation and excellence in mountain biking earning him the title of biking’s pre-eminent hype man.
Jenny Fletcher is a dynamic endurance athlete, coach, and fitness model with over a decade of professional racing experience. A two-time Ironman 70.3 champion, she has graced the cover of countless magazines and earned multiple top-five and top-ten finishes across all of the various triathlon distances. Transitioning to now adding mountain bike and gravel racing to her pursuits, she recently tackled the grueling 108-mile Unbound Gravel race and has many more races in the works. A true multisport athlete, Jenny brings discipline and resilience to every challenge. As a certified Ironman U coach and trusted expert, she is dedicated to guiding athletes toward their goals while inspiring others through her own achievements and commitment to the endurance sports community.
Paul Basagoitia started his career as a BMX rider, and as rose to become a legendary MTB athlete and a pioneer in freeride and slopestyle competitions. With multiple career-defining wins, including back-to-back Crankworx titles, Paul pushed the boundaries of the sport with his skill and creativity. After a life-changing crash at Red Bull Rampage in 2015, Paul has become an advocate for spinal cord injury awareness and adaptive sports, inspiring others by sharing his journey of resilience and determination. In 2019, his powerful story was chronicled in the Emmy-winning HBO documentary “Any One of Us”. Today, Paul continues to conquer adversity and make significant strides in his recovery, surpassing all medical expectations - even running half-marathons and preparing for an upcoming triathlon - and remains an active figure in the mountain biking community while advocating for adaptive riding.
Lauren Babineau is a Canadian triathlete with over a decade of competitive experience, achieving podium finishes from local races to World Championships in elite and professional fields. In 2016, she clinched the Olympic distance provincial championship at the Apple Triathlon in Kelowna, and in 2018, she served the Team Canada Paralympic team as a guide for visually impaired triathletes, making history by becoming the first fully blind athlete-guide & athlete duo to win gold at a World Cup event in Edmonton. Fueled by her love for swimming, biking, and running, Lauren embodies the belief that anyone can overcome challenges and reach for bigger and bigger goals. As a community advocate, she mentors athletes, champions inclusive sports, and promotes mental wellness, inspiring others to overcome challenges and achieve greatness.
Aaron Lutze is the host of Super Rider, an educational mountain bike channel that empowers riders of all levels through clear, step-by-step technique breakdowns. Drawing on his roots as a professional mountain bike trials rider (including a side-hop world record set at age 18), he honed his craft of precision trials maneuvers before expanding out and applying those techniques into various mountain biking disciplines. His accessible approach demystifies complex maneuvers, helping riders build confidence on the trails, while his active involvement in the biking community continues to inspire others to push their limits safely.
SUPPORT THE SPORT
Formula 100 is a proud supporter of cycling associations across the USA. They share our passion for bikes, building and maintaining riding areas and creating community. These advocacy groups are the lifeblood of the bicycle world - please join us in supporting your local & national bicycle advocacy associations.
