FORMULA 100 RETAIL PARTNER PROGRAM
Bring next-generation, precision German bike care to your shop
Formula 100 is dedicated to working with and supporting the best bike shops nationwide. Join hundreds of progressive shops redefining the bike care category with science-driven products that simply perform better — backed by retailer-first margins, launch co-op marketing, staff support and premium merchandising.
Tell Us a Little Bit About Your Shop
Our team will follow up with retailer pricing, opening programs and merchandising options. We’ll also work with you to develop a co-op launch campaign supporting your opening order.
Want to skip the form? Give us a call at 619-257-2757
Generous Opening Terms
Improve cash flow, reduce inventory risk, preserve working capital
Retail Launch Campaigns
Co-op local Meta campaigns & co-branded shop merch targeted around your shop
Bonus Boxes
Shop use & increased margins - keystone +
Staff Enrichment
Comp demo products, product training, funded sales incentive contests
Formula 100 is Trusted and Used by the Best Riders in the World.
